Patton said many organizations are keen to consolidate the number of vendors they rely on for content storage and collaboration. “We want new customers to be able to experience OneDrive without incremental costs above and beyond what they are paying for today,” said Seth Patton, OneDrive general manager of product marketing at Microsoft.įorrester principal analyst Cheryl McKinnon said the cloud content platform market is “rapidly consolidating” into a handful of large providers, and the Microsoft move could entice customers already on the fence about switching or driven primarily by cost concerns.īut McKinnon argued that customers need to “look beyond just discounts and bold offers” to ensure they're investing in the content and collaboration services that best help employees and allow for easy sharing and collaboration when needed. Those making the switch must also commit to moving a minimum of 500 users to the platform. The offer is valid until June 30 and is available for organizations that are not currently OneDrive for Business or Office365 customers. Under the deal announced Tuesday, current customers of Box, Dropbox or Google can switch to OneDrive and use the service for free for the remainder of their existing contracts. Microsoft is ramping up efforts to win over customers from its cloud content storage rivals, offering free usage of OneDrive for Business platform in a new promotion.
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